With the introduction of proximity detection technology, Johnson & Johnson explored innovative ways to engage customers through real-time, location-based offers. By leveraging a mobile app and strategically placed iBeacon sensors, retail shoppers could receive personalized coupons for products they already use—instantly redeemable at checkout for a seamless, enhanced shopping experience.ca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.